THE CASE
NOIR is a perfume shop with ambient fragrances and oils in its range, focusing on design and personalized fragrances alongside traditional fragrances. The customer profile is broad and does not discriminate by gender. Brand identity design reflects a friendly, warm and natural feeling to visitors. The power emphasis of the logo is in the key of the museum in the lion's hand. With the motto NOIR MUSÉE DE L'IMAGINATION, its gender-neutral warm colors and hand-drawn drawings offer a timeless, natural and safe space.
